In my present capacity as the Lead Digital Designer at IMS, I am deeply immersed in orchestrating extensive campaigns that culminate in significant events. Among these endeavors, the crown jewel is undeniably the Indianapolis 500 campaign – a cornerstone in our repertoire. Notably, I assumed a pivotal role in conceiving and meticulously executing the campaign’s style guide.

My involvement extended beyond conceptualization; I was a driving force in implementing the paid digital advertisements, exemplified by the visual representation you see before you. This dynamic contribution showcases not only my design proficiency but also my strategic acumen in delivering impactful content that resonates with our target audience.