Throughout my tenure at Easley Winery, I played a pivotal role in conceiving and implementing enduring design concepts and applications that persist in use to this day. A standout accomplishment involved the comprehensive overhaul of their flagship product, “Reggae Wines.” This undertaking encompassed the creation of a novel website and a captivating social media campaign.

Immersing myself in the brand’s vibrant and vacation-inspired ethos, I orchestrated a rebrand that harmoniously integrated lively hues and evocative beach-themed imagery. This strategic approach aimed to capture the essence of the brand’s colorful and carefree persona. Moreover, I championed the incorporation of dynamic animations to infuse the designs with an exhilarating sense of movement, thereby fostering heightened engagement and excitement among the audience.