Indy NXT stands as the vital feeder series for INDYCAR, and I am privileged to be a part of a dynamic collective of designers that embarked on the journey of crafting this brand from its inception. The acquisition of the league’s rights by INDYCAR last autumn entrusted our team with the pivotal task of conceptualizing both the branding and the overarching campaign for the upcoming seasons.

Our approach was deliberate and innovative: we embraced an anti-design aesthetic, a conscious choice aimed at resonating with a younger demographic. This resonant strategy was a collaborative endeavor that culminated in the creation of striking animations, encapsulating the distinct look and feel we sought to capture. These animations not only reflect my design capabilities but also highlight the successful fusion of unconventional elements that underline the essence of Indy NXT.

For a comprehensive array of examples, I encourage you to explore @indynxt across the diverse landscape of major social media platforms. There, you’ll witness firsthand the comprehensive scope of our collective vision and its impact.