I embraced the task of reinvigorating the brand identity for Vedder Price, a highly esteemed client. Recognizing the urgency to modernize their outdated logo and establish a seamless branding strategy, I enthusiastically embarked on this creative journey. Given their expertise in aviation law, I skillfully integrated elements of aircraft imagery into the logo design. This strategic choice aimed not only to capture their specialized knowledge but also to exude a sense of professionalism and innovation that perfectly aligns with their field.